ROYAL AMERICAN DIAMONDS PARTNER FOR UNITED STATES

Nearly a century after the Original Asscher Cut was introduced, Edward and Joop Asscher,  revolutionized and reinvented the design. They introduced 16 additional facets, making  the diamond reminiscent of the diamond from the Royal Imperial Crown of Great Britian’s.

The result is a breathtaking 74-facet step-cut square  diamond. This unique cut absorbs light from every angle, creating a  mesmerizing mirrored hall-of-light effect. The Royal Asscher Cut dazzles with the brilliance of a round cut while highlighting the prismatic fire of an emerald cut diamond.

Carrying on our signature 74-facet tradition, the Royal Asscher Cut diamond represents over 170 years of diamond craftsmanship. 

The Royal Asscher Cushion Cut is a contemporary take on the vintage cushion-cut diamond,  blending curved corners with the brilliance of larger stones. Designed for maximum sparkle, this cushion-cut diamond features 74 precision-cut facets, strategically placed on the table and pavilion to enhance                   light reflection and fire. 

Unlike traditional cushion cuts, the Royal Asscher Cushion Cut maintains a soft, pillowy elegance while delivering unmatched brilliance and depth. This exquisite cut is the result of generations of craftsmanship.                       

Designed by Edward and Mike Asscher.  

The Royal Asscher Brilliant reinvents the                   classic round brilliant-cut diamond, delivering unmatched sparkle and brilliance. By adding extra facets to the diamond’s exterior, this innovative cut reduces dark reflections found in   traditional round-cut diamonds, enhancing                   its clarity and radiance.  

                                                                                                              The result is a crisper, brighter, and more                         dazzling diamond, offering a fresh take on the world’s most beloved shape. The Royal Asscher Brilliant represents a new generation of beauty  and timeless elegance.

Designed by Edward and Mike Asscher 

   The Royal Asscher Oval Diamond is a masterful creation, designed to achieve the perfect balance of slender proportions, brilliance, and elegance. By refining faceting patterns and diamond proportions, they uncovered a new level of fire and sparkle within this timeless shape.

With 74 precisely cut facets, the Royal Asscher Oval features an elongated silhouette and softly rounded corners, maximizing light reflection to create a mesmerizing play of brilliance. This modern yet classic design enhances the stone’s radiance, depth, and sophistication, making it the ideal choice for engagement rings and fine jewelry.mond ring is  crafted with legendary precision and timeless elegance. Explore the Royal Asscher Cut design  to craft a brilliance to the new collection of House of Royal Asscher.-  

Inspired by the legendary Cullinan I Diamond, the Royal Asscher Pear is a masterful recreation that captures its unique details and brilliance. To enhance its fire and scintillation, we applied a new, improved pavilion-side culet, ensuring even greater light performance from every angle.

Mike Asscher set out to perfect the pear shape, achieving a flawless balance—not too thick, not too thin, but just perfect. The result is a glamorous, modern pear-shaped diamond with exceptional sparkle, refined proportions, and a contemporary aesthetic. Designed for those who seek elegance and radiance, the Royal Asscher Pear embodies timeless beauty with a modern edge.

Designed by Mike Asscher.  

The Royal Asscher Emerald cut diamond is a luxurious step-cut diamond featuring long, parallel facets that create a mesmerizing mirrored staircase effect. This iconic diamond cut is known for its elegance, depth, and exceptional fire.

Designed with cut corners to enhance light reflection, this diamond delivers added brilliance and dimension. The seven carefully crafted facets at the bottom maximize sparkle, making it a true statement of sophistication and craftsmanship.

Designed by Mike Asscher.

Royal American Bespoke Service offers a unique, personalized experience like no other. Our staff at Royal American will advise & guide you through every step of the way from selecting the perfect rough diamond to expertly  polishing the diamond into your desired Royal Asscher diamond shape. Our craftsmen work closely with you  by giving you updates during the project  to ensure the diamond ring becomes the ring of your dreams, and vision. 

This unforgettable journey brings your diamond dreams to life, creating a one of-a-kind legacy that will be cherished for generations. Whether you're looking for an engagement ring, a Anniversary memory necklace and bracelet to match your wedding ring, Royal American Diamond Company will bring your dreams come true and vision to life.